I was talking to friend recently about weight loss and after listening to her talk, it hit me, people are really confused when it comes to losing weight.  I asked my 6 year old neice how lose weight and she simply said “don’t eat so much”.  If a child who’s never read a book on diet and nutrition instinctively knows this, then why aren’t people losing weight?

People hear me talk a lot about calories in vs calories out and can’t phathon that weight loss can be so simple.  The question I usually get is “what about carbs, protein and fats?”  My answer is generally “don’t worry about them right now until you get leaner.”  Simply meaning that you can’t see any measureable changes in your body in relation to carbs, protein and fat until you get really lean.  Now I know this isn’t the answer most people are use to hearing because it’s not a sexy answer.  So I’m prepared to be met with some resistance.

There is a huge distinction between an “Author” and a “Fitness Coach”.  The easiest people to work with are always the ones with the least fitness knowledge.  I just tell them what to do and they do it.  The hardest people to work with tend to be the ones who’ve read every book ever written on nutrition.  They will fight me tooth and nails about what they read and why they should only eat certain foods at certain times.

Now I know this may sound shocking, but 99% of the books on diet and nutrition are simply just marketing hooks (food cults).

Marketers understand that one of the needs of the human ego is the “need to belong”.   People want to belong to something so in the diet and fitness industry, they began forming food cults for this purpose.  Just think, you have veagans, vegetarians, no carb, low carb, high protein diets, etc all claiming their way is the best way to eat.

I’m a firm believer that most people spend way to much time worrying about the minutia of weight loss that they usually never end up losing any weight.  Sure we’ve all heard the eat 5-6 small meals a day to keep your metabolism elevated so your body doesn’t go into fat storage mode.  Heck, I even said the same thing to people when I first started training.  The problem with that, is no one really knows where that answer came from but we repeat it like it’s the ‘Gospel.’

I remember hearing a story about a guy who wanted to start running but before he could start he felt he needed to get a few things.  First he went and researched running shoes because he wanted to find the best running shoes available.  I mean there’s no way he could start running without those right?

Next he decided he needed to have the right outfit to run in.  So he went to the sporting goods store and purchased an outfit just for runners.  By this time several weeks had gone by and he still wasn’t exercising.

Then he decided to hire a running coach to teach him how to run because he wanted to make sure he was doing it properly.

This is how most people diet.  They spend all their time reading nutrition books and bogus blogs (except this one in hopes of finding the magical solution they’ve been searching for.  All in all, they’ve never gotten out of the starting blocks like our runner in the previous example.

Fat Loss is the simplest concept, but the most misunderstood.  No worries though because my new book will help you.

Currently I’m working on creating my own nutrition food cult and it’s going to be called “Gun To The Head Nutrition”.  If I put a gun to your head and told you I would kill your entire family if you didn’t lose 10lbs in 2 weeks, what would you do?

Would you?

1) Carefully read through the blood type diet book and find the one for you and ony eat the foods that were outlined for your type?

2) Only eat foods that were low on the glycemic index charts?
3) Try to eat in a specific pattern that’s ‘favorable’ for your fat burning hormones?

4) Eat More meals in an effort to try to actually ‘speed’ your metabolism so you you’re not stuck in the mythical mode of storing fat?

5) Would you just eat as little food as possible and possibly not even eat at all every day until you lost the requisite 10lbs?

If you answered anything besides 5 please leave my page and never return, because it’s clear you’ve lost your mind and long since lost your grip on reality.